"Hello Kitty" is the buzz single from artist newcomer Izzo. Izzo is LL COOL Js first male/solo signing to his Platinum Harvest label. The record features the new Hip Hop sensation Roscoe Dash, who's own single "All The Way Turnt Up" has climbed the charts and become a staple in the clubs. Izzo, known for his ballads and records that touch upon emotion, pain, love and life, lightens the mood with Hello Kitty, the soon to be 2010 summer anthem.