Previously known as the Concept Store and the Concept, Stockholm's Royal Concept features vocalist/guitarist David Larson, guitarist Filip Bekic, bassist Magnus Robert, and drummer Frans Povel. The group debuted in 2010 with the single "Damn!," which introduced their Phoenix-like mix of sunny pop and electronic elements. The following year, the tracks "D-D-Dance" and "Gimme Twice" earned them more fans. Early in 2012, the band — which settled on the Royal Concept moniker that April — signed to Lava Records, which released the group's self-titled debut EP that June.